Saturday, November 11, 2017

Look Behind the Terminology

In every day life there are terms and phrases being used which label something we won't like with far more palatable language.

Temporary wages refund surplus adjustment  =  Tax Increase
Reversed Child Care Fee Reduction Plan  =  Child Care Fee Increase

Then there's simple ones like Light (Lite) and Green.

What is Light (Lite)?  Ask around and you might be surprised to know in some cases it refers to the colour of the product or even the actual weight.

The connotation is that (when food related) it refers to the dietary composition of the product.

In a recent personal study (meaning I did it myself) when comparing 2 brands of cheese from the same producer.  One was shown without any reference to diet or nutrition and the other was shown as Lite.

When looking at the nutritional values of each, the RDI and percentages were identical.


The product without any references was 500g.

The LITE product was 475g.

What do you think of when you see something promoted as being "Green"?

Think - Ask - Act.

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