There's no doubt that simple is best.
Ease of use. Simplicity. Directness.
No matter what you call it, you want to make sure people get the information they need or the message your sending.
It's the same with design. Whether you're designing a logo or a physical item, you want it to be simple and to the point.
When you're designing a logo, have a think about what you're trying to say.
Usually a simple, non ambiguous, easy to read (simple font) is a good way to go.
Think of some of the most iconic logo's you know. While most will use the name of the maker (Ford or Dell), or the name of a single product (Pepsi or Mars), you'll be able to connect with their product or service immediately.
It's this immediate connection that logo designers are seeking.
What are your designs like? Simple... Complex...
If it's complex, how could you simplify?
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