Is the humble toaster the number one design tool available in today's world?
It's a simple device with a simple purpose.
Whenever you're thinking about designing anything, always keep the toaster in mind.
There is no design question that cannot be boiled down and answered by the toaster.
Whether you're designing a logo, process or product be sure to relate your ideas back to the toaster.
The number one question to ask is "what is the desired result of my design?".
Toaster - bread goes in; toast comes out.
Advertising Campaign - reaching buyers interested in your product or service and getting them to take an action. Sign-up, register for more details, go online and buy.
Ecommerce Website - getting users to buy the products (or services) you have for sale.
Logo - conveying the mood of the brand and getting customers to remember it.
You get the idea.
Keep this in mind when your thinking about the bags you need.
Is the most expensive bag sending the best message to your consumers?
Sometimes = Yes
Sometimes = No
Have a think about it.
