Friday, October 14, 2016

The Rise of GREENWASHING

Check out Wikipedia (https://en.wikipedia.org/wiki/Greenwashing) on the subject.

They basically say that Greenwashing is a deceptive marketing activity used to promote the perception that a product or service aims to be environmentally friendly.

They also make the observation that greenwashing can be spotted by making the comparison on spending.  Whereby more money is spent on advertising being "green" than is actually spent on environmentally sound practices.

Many suppliers of reusable bags will make all kinds of references to all the certifications and standards.

Your challenge is to test them.  Ask the question.

Their ACTUAL certification credentials are a matter of public record.  Ask the question.

They should be produced within minutes of making a request.  Ask the question.

If someone is making a statement or promise of something.  You owe it to yourself to ASK THE QUESTION.



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