The Value of Quality

In almost all marketing surveys, the average person believes that PRICE is greatest determiner of QUALITY.

Think about your own experiences, when offered seemingly identical products - what 'usually' drives your purchasing decision.

First, it will be delivering on your basic physiological needs of "how does it make you feel?", but running a very close second as the price of the item & where it sits in your perception of quality.

An example that recently came to my attention is a pair of Giuseppe Zanotti shorts, available from Saks Fifth Avenue for AUD $3897.67.

For some, this represents value; however, for most of us I would not estimate that this pair of shorts is over 30 times better quality that a pair you can get for AUD $129.00.

The same can be said for bags.

Yes - there are the really cheap & nasty ones that are no better than single-use plastic; certainly beware of a bag you can get printed & delivered for 35p / 85c each.

You do need to lift your sights a little higher than that, but not too far.

You can get an extraordinary bag with an excellent print for not much more than 80p / $1.80 or so.

Contact Bag People to see what we can do for you.