Friday, March 7, 2014

Brief in Length

There's a million different ways to spend your marketing dollars these days.  Both online and offline marketing efforts are needed, but how do you do it.

Bags are a simple way to spread your message and be sure your touching the right customers that you want to be associated with your brand.

But…. as with everything, there are a number of things to think about and consider.

Think about what you want and how you want to achieve it.

If you don't clarify your thoughts you're in the early stages of the infuriating game of FIND ME A ROCK.

Think about it.  You send someone out with the sole purpose of finding a rock.  That's what you told them to do, so they go out and do it.

There's almost an infinite variety of rocks... the mind boggles
 - size (dimensions)
 - shape
 - colour
 - texture
 - weight
 - composition (what's it made from)

The amount of possible combinations is astounding and would most certainly be over-whelming if you tried to compare every-single-possible-option.

No doubt when you think you need a rock, you've got some idea of what you need it for and how you're going to use it.

But if you don't tell the person getting the rock…. what do you expect to get back from them?

This little game of FIND ME A ROCK can be used when ordering bags too and we find it intolerable and virtually impossible to win.  So be sure to gather your thoughts on what you might need.

Make sure you've got all your information and details in place before going out getting anything done.

This is where is pays to narrow your focus.  Get a few ideas and then move forward with them.

Contact Us to narrow down the options.

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