Tuesday, November 19, 2013

Bags for Marketing

When you're using reusable bags as a marketing or promotional tools be sure of 3 things.

1)  keep your branding subtle and discrete.  Make sure the user will want to pick up your bag and reuse it rather than someone else's.

2)  be realistic about the costs.  When testing-the-water and ordering lower quantities the prices are usually higher.

3)  get the bag to meet your brand.  When choosing the bags make sure you keep your own brand presence in mind.  If you've got a luxury brand, make sure your bags are at the luxury end... and vice-versa.

There's a lot of things to consider and it's a balancing act with price, quality and quantity.

Bag People can help.  We've been in the bag business for a long time and I'd say we've already helped someone else who was in the same situation you are now.

Contact Us for details.

1 comment:

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