A little while ago we had a customer who wanted to test the effectiveness of their Reusable Bags in brand awareness.
It was a simple exercise whereby they did 2 very simple & low cost things.
They acquired a different telephone number & URL to print on their bags.
These 2 new contact methods were printed only on their bags.
Then, they tracked the number of customers that contacted them via those 2 new methods.
Simple method of a note-pad next to the phone & tracking web traffic via their selected analytics package.
Quick & easy way to track whether bags were effective or not.
Now... they have not shared the "actual" effectiveness of the bags.
BUT - they've placed 3 re-orders for their bags with us.
I'll let you decide what the results might be?
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