Wednesday, June 26, 2013

Focus Marketing

A little while ago we had a customer who wanted to test the effectiveness of their Reusable Bags in brand awareness.

It was a simple exercise whereby they did 2 very simple & low cost things.

They acquired a different telephone number & URL to print on their bags.

These 2 new contact methods were printed only on their bags.

Then, they tracked the number of customers that contacted them via those 2 new methods.

Simple method of a note-pad next to the phone & tracking web traffic via their selected analytics package.

Quick & easy way to track whether bags were effective or not.

Now... they have not shared the "actual" effectiveness of the bags.

BUT - they've placed 3 re-orders for their bags with us.

I'll let you decide what the results might be?

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