Tuesday, March 5, 2013

Ask Yourself

When selecting a bag for your business, event or promotion you should ask yourself a few questions about what you want to achieve so you can get the most from your investment.

What message are you trying to send?  Have a think about what you would like other people (customers, patrons, consumers, etc) to think about you & your business as a result of seeing your bags.

Is it overt, or subtle marketing?  Do you want to get in people's faces with your bags, or will the message be somewhat understated?  There are a number of school's of thought on this one, but we believe 'less-is-more'.  By only saying a little bit or making sure your branding is subtle you should get your message across in a more convincing way - rather than the alternative of the loud & brash print message.

Do you have a budget in mind?  Simple - how much money do you want to spend on your bags?

Can your current logo be printed effectively?  All too often we get people wanting print jobs that are massively overcomplicated or the task at hand.  You bags from Bag People will be a fairly low-cost item.  It serves no purpose to have a $9.00 print on a $2.00 bag - it completely misses the make.  There are things that can be done - just ask.

What delivery time do you have?  The longer the delivery time the better off you'll be.  Both from a price perspective, but also quality.  Here's a great post on the pyramid of price & quality.  It explains in very very simple terms how things 'actually' work.

So... it's actually very simple.

It's just a matter of a few questions so we can deliver the right bag at the right price for the task at hand.

Have a look through the Bag People website, or Contact Us directly if you'd like more details.

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