Tuesday, October 26, 2010

New Bags

There is always something new going on at Bag People. All of our staff are continually looking at the market.

We're not only looking for supply of products, but more importantly for the new trends, fashion & directions.

We're looking at new fabric options, designs & print technologies. All these things go in to providing the absolute best product at great prices.

No matter what you're after, we have a product to suit your needs :
-- promotional bags for marketing your business
-- low cost bags to give to your customers
-- branded bags in low quantities - min. order 100 bags
-- 100% custom-made bags - min. order 1,000 bags

Contact Us so we can help you.

Friday, October 22, 2010

Case Study :: Wine Shop

:: Scenario ::
The local wine shop had been in the same location for 35 years & had been run by the same family for 30 years.

They had been part of the community since buying the business & had always supported the local school, charities & junior sporting events.

Customers would come in for the great advice & friendly service.

However, as time & progress moved forward, business began to dwindle, a big factor was the massive chain store supermarket that opened in the next suburb.

The new store has a discount liquor chain attached to it & has heaps of exposure to passing customers as well as catching all the people visiting the supermarket.

The sheer volume of the chain means they can offer great pricing on most of their stock, but the selection is a bit limited & the staff are nowhere near as knowledgeable as at the wine shop.

:: We need a Plan ::
The wine shop owners knew that something needed to be done, so as part of their new marketing push they called a number of marketing & promotion companies to find out what was available & how they could get back some of their lost customers.

Together with the marketing company the wine shop owners formulated a multi-staged plan to get customers coming back & to keep them coming back.

:: It’s Our Shout ::
After a few weeks of ideas & concepts the campaign was called
“It’s Our Shout”.

This campaign centred around the wine shop being the experts & that although they had all the technical knowledge about what “should” be good; customers needed to come & try for themselves simply because every taste is different.

:: The Action ::
The campaign basically centred around tasting before buying & had 3 main objectives – getting new customers, keeping existing ones & getting them to come back.

The owners selected 3 main tools to accomplish each objective.
1) invitation to existing (database) customers & also advertising in the local newspaper.
2) offering specials & a loyalty program to those customers that bought something
3) giving a
Bag People wine bag to each customer with an incentive to reuse it

:: The Result = 12% new customers & 62% repeat customer ::
As soon as the campaign started, customers began to come back to the shop. Most customers were returning, but there was a good slice of new customers also.

The owners were very pleased with the initial result, but the best result from the campaign was totally un-measurable; word-of-mouth.

The biggest upside of the whole campaign was the fact that customers were talking about the shop again & with that revived exposure, business began to grow.

:: 6 Bottle Wine Bag ::
The owners selected a
6 bottle wine bag as their selected give-away to customer retention.

As the name suggests, this is a Bag People bag made specifically to carry 6 bottles of wine.

This wine bag tied in to the
“Its Our Shout” campaign by custom printing ‘this one’s on the house’ on one of the bottle compartments.

As an added incentive to get people coming back to buy their wine, the shop would offer a free bottle of wine for people who came back with their bag & bought 5 full priced bottle – of course their was fine print with this offer
“our shout is your choice of any bottle valued up to the retail price of your cheapest bottle you’re buying”.

:: Loyal Customers ::
The wine shop ordered
2,000 x 6 bottle wine bags from Bag People & gave them all out in 10 weeks & they’re still coming back.

Contact Bag People for more information.

Wednesday, October 13, 2010

Local Support Using Bags

LJ Hooker Newport & Exclusive Tiles have joined together to build their brands in the local area & they got Bag People to make it happen.

They sponsor the Nippers at the Newport Surf Life Saving Club - Nippers are junior members (aged 7-12) of the Surf Club who are training & competing to be tomorrow's crop of Surf Life Savers.

Both LJ Hooker & Exclusive Tiles have a long history of being very active in the community & are both very keen to assist young people develop self confidence, achieve more & to live a healthy life style. The Surf Club offers all the fundamentals to help the young people accomplish their goals.

Strengthen the Brand :: while both companies are great supporters of the community, they're in business to be profitable.

Brand development is a top priority & they both know the importance of continued brand presence.

Getting your brand on a bag is one of the simplest & cheapest ways to get your brand in front of "heaps" of people.

Gordon Spring - the Principal of LJ Hooker Newport - is a very clever marketer, he knows the importance of branding & he knows that these bags will generate future business & a lot of goodwill.

What can we do for your business?

Contact us to find out more.

Monday, October 4, 2010

The Cost of Quality

No doubt you've bought something that broke a short time after using it?

What are your comments on these low quality products? "They don't build 'em like they used to".

If a few extra cents can create a quality product - do you think it's with it?

Putting those few cents into better design, better materials or better production will make all the difference.

Not only a big difference to your experience with the products, but also a massive difference to the consumption & waste (landfill) that our Earth has to take.

A better product will result in the reduced consumption of our natural resources.

At Bag People we focus on producing quality products that are only a few cents more expensive than our competition.

Are a few cents with it to you & your business?

Contact Us to find out more.