Monday, April 5, 2010

Spend a little on a low profile design

Consumers are smart; they're clever; they know what's going on & they know what they like.

More & more companies we make bags for are reducing the size of their brand presence (reducing the size of their logo) on the bags.

It seems counter-intuitive especially considering the point of the exercise is to build your brand.

But wait; the actual point is to get consumers to carry your bag as their bag of choice.

So... it makes sense to :

1) increase the quality of the bag
2) make sure it's a funky style
3) not create a billboard for your brand

Believe it or not - it works.

Contact Us to ask how!

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