Investment or Expense?


It's a simple question that seems to trap a lot of people.
Put simply - spending money on marketing is absolutely necessary to build your business; you need to let people who you are & what you do.
Investment you say; great.
There are many forms of marketing :
- print
- radio
- TV
- web advertising (via Google AdWords, etc)

At a simpler level, you've got :
- brochures
- product spec sheets
Even simpler still, there is :
- the Phone Book
Then; give the bags away to your customers.
For no more than the few coins in your pocket, you can make sure customers come back to you rather than your competitors.
Think about it - it's highly likely you'd spend more each day on coffee & lunch then you would to get a customer to come back.
Now, really thing about it.
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