There is a lot of consciousness around the issue of plastic bags and their environmental impact. Despite that, the move towards reusable bags is largely led by individuals in their own quest to do small things in their daily life that make a difference. The next step is for businesses to raise this awareness even further with their packaging options.
Many retailers and other businesses contact us here at Bag People wanting to offer their customers a plastic bag alternative. Naturally we steer them towards our wide range of cotton, jute and non woven bags. Given the range of bag styles and range of price, there is always something that will meet our customers' needs. One of the obvious "barriers" is the reusable bags cost more than plastic bags.
Part of the process for our customers in choosing a bag, is working out how the bags will be offered. They often ask:
* "Should we sell them for a profit or at least cover costs?"
* "Can we offer them free as an incentive to purchase up to a certain amount in store?"
* "Should we just give them away? The cost of this will surely be outweighed by the marketing opportunity when our customers carry our bag about."
The answer is any or all of the above. We have seen all of these options work well for our customers. Yes, eco-friendly bags are more expensive than single-use plastic bags, however, the opportunity to engage with customers at a new level is truly exciting.
Contact Bag People to find out more.
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