Saturday, October 4, 2008

Case Study :: Hair Salon

:: Scenario ::

Existing high profile salon, have won numerous awards, well known as a high intensity “happening” place have invested well in their brand, & use it strongly for maximum impact without unnecessary noise.

The business enjoys excellent customer loyalty & referral. The owners Geoff & Nicky (a really energetic husband & wife team) are committed to maintaining the strong position of their business & make considered & consistent investment in ongoing marketing activities.

Recently Geoff & Nicky decided to eliminate single-use plastic bags from their salon, & called Bag People to find a better solution.

The partners really liked the Lined Market Bag, but felt they wanted something really clean & contemporary, so we developed the Lined Shoulder Bag specifically for them (it is now one of our best selling styles) & they were delighted with the result.

:: Products - 100% ban on plastic ::

"Our customers buy many individual products - sometimes 3 or 4 items, so they need a bag for convenience" said Geoff , "in our salon we like to do the right thing for the customers as well as the environment & we've banned plastic bags & replaced them with reusable bags from Bag People - we've got a custom made Lined Shoulder Bag with our logo on it".

:: Marketing - "our $2.40 Billboard" ::

“When we give these bags to customers I don't see it as a give-away, I see it as really cheap advertising – the customer leaves our salon with great looking hair & carries our name around town on their shoulder as they complete their shopping – it is a total win-win”, comments Nicky

“And weeks later it’s so great to see people re-using them rather than a plastic bag" adds Geoff.

:: Working with Bag People - getting our bags ::

"Working with Bag People was great, they helped us choose the right bag for our needs & they assisted with the design”. “It's an easy process, we contacted them, they arranged a few design options, we chose our style & colors & sent them our logo. 8 weeks later, our bags were delivered”. “Bag People take care of everything. Just so easy"

:: Details ::

- Geoff & Nicky first contacted Bag People in early April & we had agreed their design by April 10. Prior to production the team were able to see exactly how heir bag would look & with their immediate sign-off we were able to complete, ship & deliver their first order by early June
- 1st trial order - 1,000 x Lined Shoulder Bag in Dark Chocolate Outer / Latte inner @ $2.40
- 1st bulk order - 5,000 x Lined Shoulder Bag in Dark Chocolate Outer / Latte Inner @ $1.55, delivered in October
- 2nd bulk order - 5,000 x Lined Shoulder Bag in Custom Pistachio Outer / Latte Inner planned for January delivery to launch new branding

Read more Case Studies from Bag People.

Contact Bag People for more information.

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