Marketing : Investment or Expense?

What is your view on marketing spend?

Investment or Expense?

It's a simple question that seems to trap a lot of people.

Put simply - spending money on marketing is absolutely necessary to build your business; you need to let people who you are & what you do.

Investment you say; great.

There are many forms of marketing :

- print

- radio

- TV

- web advertising (via Google AdWords, etc)

At a simpler level, you've got :

- brochures

- product spec sheets

Even simpler still, there is :

- the Phone Book

Have you considered a Reusable Bag as a Marketing Tool? Use Bag People to get your brand on a Bag.

Then; give the bags away to your customers.

For no more than the few coins in your pocket, you can make sure customers come back to you rather than your competitors.

Think about it - it's highly likely you'd spend more each day on coffee & lunch then you would to get a customer to come back.

Now, really thing about it.

If nothing else, Contact Us to find out how inexpensive it can be.

Designed by You

Every single order we fulfil is 100% Custom-made.

Our operation is geared towards delivering bags that are exactly tailored to suit you & your business.

You select every aspect of the bag :

- fabric type

- fabric weight

- fabric colour

- overall dimensions

- print requirements (ie. Your Brand)

With Bag People on your team, there is no need to follow what everyone else is doing - do something different & make sure your bags stand out.

It's not hard to create a really special bag to suit your business exactly.

We are Your Reusable Bag Specialists - so let us help you.

Nothing is too hard. In fact we like the challenge.

So, Contact Us with your ideas & we'll make it work.

At What Cost?

We're all trying to do more with less.

It's a simple equation whereby the cheapest price usually wins the business.

But is it good for business to supply a lower quality product?

We don't think so & we have plenty of Happy Customers to back-up our quality philosophy.

There are 3 factors to every order & we can make bags that are _______ & _______, but not _______.

You fill in the blanks with : Good, Cheap & Quick.

:: Good & Quick, but not Cheap.

:: Cheap & Good, but not Quick.
:: Quick & Cheap, but not Good.

It's very rare for our customers to ask for products that are "not good", so we do not supply them. There are plenty of other suppliers that will compromise on quality.

Quality is one of our Cornerstones & as such we won't sell you short.

Don't damage your brand with bags of inferior quality.

Ask yourself "what is the cost?

Contact Us to find out more.

Great Stuff

We’re delighted to introduce Stuff Bags.

These are brilliant Promotional Bags because they have real value for the user.

It's not "just-another-bag"... these are a sought after item!!!

And now we can bring these to your business very inexpensively.

But inexpensive does not mean cheap.

For your Customers :: give them the great feeling of saying “no thank-you, I already have a bag” when they're at the shops.

For your Business :: increase your brand awareness & customer satisfaction.

Our Stuff Bags are made of lightweight polyester (choices of new or recycled fabric) & are incredibly strong.

They fold into a tiny pouch that fits easily into a pocket or handbag.

100% customisable :

-- you choose the fabric

-- you choose the print job

Call us to get a sample & a price on the right bag for Your Brand.

Style Everywhere

Our Reusable Bags are low cost; but cheap does not means ugly.

Here's a snap-shot of the very stylish bags we've recently produced :

Non-woven Fabric is manufactured using light-weight polymers, as such the end product is immensely strong, durable and easy to work with.

There are 21 Standard Fabric Colours to choose from & if none fit your brand we can dye to your specific colour if needed.

It is possible that the mumble Non-woven Bag has done more for the reduction of single-use plastic bags than any other action.

Cotton we use has a fabric weight of 140gsm/5oz which has a higher thread count than lighter alternatives. A higher thread count creates a more durable bag and holds more ink during the print process, creating an excellent print result.

Cotton is 100% bio-degradable.

Our Cotton Bags come in a wide range of styles to suit just about any occasion.

Canvas is basically a thicker version of Cotton.

We use Canvas fabric weights of 200gsm/7.5oz to 275gsm/10oz.

The 200gsm / 7.5oz fabric comes in a range of 17 Standard Colours, whereas the 275gsm/10oz fabric is only available in the natural (beige) Canvas colour we're all familiar with.

Jute 100% biodegradable & made from long, soft vegetable fibres that can are spun into coarse, strong threads.

Jute plants grow very well in moist humid climates, they grow very quickly & use a low / moderate amount of water with a fairly low environmental footprint.

Bags produced from Jute are ordinarily the standard Brown colour which has great appeal for it's natural qualities, however, if you need a different colour for your branding - we can dye Jute fabric to meet your needs.

Bamboo is on one of the world's most versatile & environmentally-friendly materials, Bamboo has been used as the perfect natural resource for thousands of years.

Bamboo is one of the fastest growing, most readily renewable natural resources on the planet (it is actually considered a grass). Some varieties can grow up to 4 feet a day! A Bamboo plant is fully mature in 3 to 4 years, ready to be harvested

Quick Bamboo facts :

• compared to a similar strand of trees, Bamboo absorbs 45% more carbon dioxide from the air
• Bamboo uses minimal water; it thrives in many climates without depleting water supplies
• 100% naturally grown without pesticides or fertilisers
• Bamboo can also improve soil quality where erosion & mineral degradation has occurred
• Bamboo's unique properties make it soft, durable, smooth & free-moving, like Silk or Cashmere
• many consider Bamboo to be an environmentally viable alternative to Cotton
• Bamboo is 100% biodegradable

There's a world of choice for your bags. Contact Us to help you through the process.

Baking Up Great Ideas

It's all about You.

You name it... we make it. It's easy working with Bag People!

Just tell us what you need.

A local bakery needed a cheap & simple bag for their baked goods.

So we took note of their products (cake boxes, bread & buns) & created a bag that everything will fit in to.

What's your product?

Let us know so we can make you a bag.

Get Your Promo Mojo Going

There's no doubt that everyone is looking for an edge for their business over their competition.

It's good business sense to involve everything you can to get your message across to your customers.

A Reusable Bag from Bag People speaks to every audience, no matter what your message.

No matter who you are or what your products, we will have a bag design to suit your needs :

> Paul's Quality Butcher

> Willow Hair

> Gosford City Council

> Warwick University Student Union

> 20th Century Fox

> BHP Billiton

No matter who you are, Contact Us to talk about your business & your promotions.

Welcome 2010

2010 is going to be a big year.

Matters of great importance will be played out on every stage.

From the global effects of environmental change to the local decisions being made in local councils & town halls.

Everything matters! Everything you do counts. Reuse > Reduce > Recycle will be the undertone to almost everything from now forward.

At Bag People, 2010 will see our company grow in to new markets & develop new products.

We will reduce our overall carbon footprint even further & we will contribute to more charities & give assistance to those that need it most.

There are substantial challenges to overcome this year - we will take them on & will do everything within our power to make this year a great year.

We're doing out bit; let us know what you're doing?

End of Year Wrap-up

Hi Everyone,

There's no doubt that 2009 has been a tough for everyone. The GFC has impacted every business in the world & there is still a long way to go before we are all in-the-clear.

And now with 2010 right on our doorstep it's certainly going to be an exciting time for everyone, but there's still a lot of work to do.

At Bag People, we're planning some big things for the year :

- new product designs & styles

- excellent new features

- a few additional products

New products & styles are the things you'll see.

You won't see the background work :

- building & maintaining our excellent supplier relationships

- continual improvements to our supply-chain & logistics to deliver products by the most Environmentally Responsible manner possible

- continual market research on product design

There's a lot to do & we're all looking forward to it.

To all our customers & partners we want to thank-you for your support & wish everyone a Merry Christmas & a prosperous 2010.

Bamboo Brilliance

The launch of our Reusable Bags made from Bamboo fabrics has been brilliant.

The feedback we've received from many different industry sectors has been surprising.

A vast array of companies & organisation have seen our new bags & have been drawn to us for a variety of reasons.

The predominant reason for seeking out our company has been our focus on sustainable environmental solutions & our commitment to innovation.

Our Environmental Policy lists our our stance & our innovation is shown through our continual product development & delivering new ideas & concepts to our customers.

The possibilities are endless, so Contact Us to find out about our capabilities & how we can work for you.

Bamboo Launch

Bag People have launched a new range of bags made from Bamboo.

Quick Facts :

• Bamboo absorbs up to 45% more carbon dioxide than trees
• Bamboo uses minimal water
• It thrives in many climates
• 100% naturally grown without pesticides or fertilisers
• Bamboo can improve soil quality
• Bamboo is 100% biodegradable

Find out more on our website :: Bamboo Bags

Or Contact Us for more info.

New Tote Bags

Bag People have released a new range of Tote Bags in a few fabric options :

- Non-woven

- Cotton

- Canvas

So what's a Tote Bag?

It's basically a re-modelled Shoulder Bag, which - as the name suggests - goes over your shoulder, but the main difference is design.

A Tote Bag has a gusset at the base only whereas a Shoulder Bag has a gusset on all 3 sides.

This little design adjustment creates a few benefits for a Tote Bag :

- lower cost using less fabric & easier manufacturing

- security - when used as an "every-day" bag smaller opening at the top & it hugs your body when carried

Tote Bags are one of the best methods to get your companies brand out on the street because people will choose to carry your bag.

Check out our previous post about Easy Fashion for more info.